Sales Assistant – Birkenstock Careers Opportunity 2025
| Job Title: | Sales Assistant |
|---|---|
| Date: | 20 November 2025 |
| Location: | Johannesburg, Gauteng |
| Salary: | Market Related |
| Company: | Ares Holdings – Birkenstock Hyde Park |
| Employment Type: | Permanent |
| Industry: | Retail |
Introduction
Birkenstock Hyde Park, part of the reputable Ares Holdings group, is inviting applications for the Sales Assistant position in Johannesburg, Gauteng. This role is an excellent opportunity for individuals passionate about retail, customer service, and working with a globally recognized brand. Birkenstock is known for its commitment to employee wellbeing, a positive work culture, and providing aspirational products to its customers. Joining the team as a Sales Assistant offers the chance to develop your skills in sales, merchandising, and customer relationship management while being part of a supportive and professional environment.
About Birkenstock
Birkenstock is a global footwear brand known for quality, comfort, and style. As part of Ares Holdings, Birkenstock Hyde Park operates in a dynamic retail environment, serving a wide customer base and providing premium products including footwear, apparel, and accessories. The company values its employees highly, emphasizing teamwork, positive attitudes, and personal development. Employees benefit from comprehensive training programs, career advancement opportunities, and a culture that encourages engagement, performance, and accountability. By joining Birkenstock, employees not only contribute to sales performance but also uphold the company’s mission of delivering exceptional customer experiences.
Key Responsibilities
Customer Service & Sales
- Acknowledge customers within 30 seconds of entering the store.
- Deliver excellent customer service according to Birkenstock procedures.
- Identify customer needs and demonstrate product benefits.
- Close sales and secure add-on sales to maximize revenue.
- Invite customers to return and create loyal Birkenstock fans.
- Monitor daily sales performance against individual targets.
Inventory & Stock Management
- Replenish footwear, apparel, and accessories from storerooms daily.
- Minimize shrinkage by monitoring store zones and customer interactions.
- Ensure accurate stock entries in POS systems.
- Process deliveries including checking quantities, tagging, pricing, and recording items in the system.
- Process customer orders efficiently.
Daily Operations
- Maintain store cleanliness including dusting, cleaning mirrors, vacuuming, emptying bins, and tidying change rooms.
- Assist managers with store opening and closing procedures.
Training & Development
- Take ownership of personal training and development.
- Be assigned a buddy for guidance and learning.
- Attend quarterly training sessions and complete assessments.
- Receive monthly feedback and progress reviews with store management.
- Follow the Birkenstock Rookie Pack to track eligibility for promotions.
Merchandising & Presentation
- Maintain store stock presentation according to Birkenstock standards.
- Ensure availability of all sizes on the shop floor.
- Assist with window displays and mannequin updates every two weeks.
- Properly store POS materials to prevent damage.
Who Should Apply
The ideal candidate is someone with a passion for retail, customer service, and brand representation. Applicants should have excellent interpersonal skills, a professional appearance, and the ability to work flexible shifts. Previous experience in customer service, retail, or sales is highly advantageous. Knowledge of Birkenstock products is a bonus but not required. The role is perfect for individuals who are proactive, attentive to detail, and enthusiastic about delivering outstanding customer experiences. The ability to handle multiple tasks, manage inventory efficiently, and maintain store standards is essential for success in this position.
Minimum Requirements
- Grade 12 or equivalent qualification.
- Minimum six months of customer service experience.
- Strong communication and interpersonal skills.
- Flexibility to work shifts including weekends and public holidays.
- Knowledge of Birkenstock products advantageous.
Perks & Benefits
- Work for a rapidly expanding distributor with aspirational brands.
- Comprehensive health benefits for employees.
- Quarterly uniform allowance to maintain professional appearance.
- Staff discount of 50% for employees and their families across all brands.
- Company performance incentive scheme and long-service incentives.
- Holistic employee wellness program to support physical and mental wellbeing.
- Continuous engagement activities to foster a connected company culture.
How to Apply
Interested candidates should submit their CV and relevant documents before the closing date, 20 November 2025. Applications should clearly demonstrate customer service experience, interest in retail, and alignment with Birkenstock’s company values. Only applications submitted within the timeframe will be considered. If applicants are not contacted within two weeks from the closing date, they should consider their application unsuccessful. This ensures a fair and structured recruitment process that allows Birkenstock to evaluate all applications thoroughly.
Closing Thoughts
The Sales Assistant role at Birkenstock Hyde Park offers a unique opportunity to join a respected retail brand, gain valuable experience in customer service, sales, and merchandising, and develop professionally within a supportive environment. The position combines daily operational responsibilities, stock management, and training, making it ideal for proactive and detail-oriented individuals. By working with Birkenstock, employees contribute to delivering exceptional customer experiences and promoting a globally recognized brand. Apply now to start your journey in retail with Birkenstock and benefit from a culture focused on employee wellbeing, career growth, and performance excellence.
Apply Now
